I was very honest about how bad it was. How to Build a Winning Copywriter Portfolio from Scratch, Boost Your Bottom Line with the Right B2B Copywriter, Copywriter for Hire; Set Your Conversions on Fire, Dont Hire a Web Content Writer Until You Read These 7 Facts. Andrew: It was something about the MagicStat maybe and its okay if you dont remember. The company later focused on selling those BluBlocker sunglasses I mentioned earlier. So many businesses unfortunately only write copy that explains the factual pieces of information about an item. Andrew: Right. You want to have a subheadline that causes you to read the first sentence in the copy. The more you do, the more things you do, the greater the insight that you can get and more creative you can become. So, okay. Well, as you know, here with me on Mixergy if youre listening to me, theyre going to give you a deep discount off of their price to encourage you to sign up and frankly because they want to know how many Mixergy people are signing up to figure out whether the ad here is effective for them. Andrew: What are you going to do when someone just pops into your office because they heard your address? WebJoseph Sugarman became one of the most successful direct marketing copywriters of the last century. Joe: Handbook, Im sorry. I was involved with this Batman show. Youre probably expecting our typical sales pitch, but get ready for a shock. Joe: Yeah. Bye everyone. Andrew: Youre available at resellers online, arent you? He couldnt do it himself, so he asked his virtual assistant to do it for him because hes a guy who likes to delegate. Los Angeles Football Club co-owner charged with stealing $43 He came to my seminar and he studied. This will allow you to map out all of the major points, questions, and objections you will be covering. It had made him millions, literally millions. Joe: Well, I guess acquiring it was easy because I had the money from my BluBlocker experience. A household name (if your house is actually an advertising or copywriting agency). Is it some other process? ' He finds by admitting that he doesnt know everything about what hes about to tell them, it takes away the hammer they want to beat him over the head with and it allows them to accept that the rest of what hes saying is truthful and hes not coming to pump himself up. Login or become a premium member. The catalogue industry just grew dynamically from that point on. Here it is. His major profession as a Producer has made him extremely wealthy. Thats why its extremely important to make sure that the introduction to any ad is irresistible. How Much Burt Sugarman Earns A Year? In other words, like you said, you were so curious what was it like to look through those lenses. Joe: Well, thats a good point. Heard of Stella Artois famous campaign in the 80s? ", "Over the past 2 years I've bought dozens of other copywriting courses including Dan Loks High Income Copywriter. (561) 278-5557 or (866) 879-2924, Copyright 2023 American Writers & Artists Institute, FREE TRAINING The Best Niche for New Writers, One Dollar to Try But This Ends TONIGHT, Today Only! Andrew: I find the reason an origin story mattersI try to get my interviewees to tell itit gets the person whos listening to care about the person whos going to be talking about selling and explaining, that if we dont care about them, were not going to care about what they say. But anywaywhere was I going? In 1971, after six years of running his own ad agency, he saw micro-electronics as an exciting opportunity and formed a company to market the world's first pocket calculator through direct marketingall from the basement of his home in Northbrook, IL. Sugarman would spend days poring over a product and its components. Im preparing an eight-page catalogue for United Airlines, eight pages, one of the pages dropped out because the company went bankrupt. The second will do your books for you better than you ever could do it yourself. Ive got two months to get them made. So, if you know that, is there a way for you to speed up their purchasing decision or encourage more people to rip out the ad? Joe: Times have really changed. Thats a great name if you understand how its spelled. . And Stupidly Reasonable Prices. We used baseball stars. My second sponsor is a company called Bench. It was very much like running a business. Let me talk about my second sponsor and then come back and ask you about what you did afterward. Andrew: You were innovative in a lot of places. Andrew: At its height, how much did BluBlocker generate in revenue? Andrew: Whats the address? That was that people would tear out the ad from the magazine and then months later order the product. WebJoseph Sugerman is 75 years old today because Joseph's birthday is on 12/17/1947. Everybody thought I was nuts. Theyre annotating them. He was one of the first advertisers to accept credit cards over the phone, pioneering a lot of the direct advertising we see today. Joe: This guy, they ran an ad, got the results and then the guy bought my book, The AdWeek Copywriting Manual, or whatever. Joe: Yeah. Joe: What did I put in there? Joseph Sugerman lives in Beverly Hills, CA; previous city include Los Angeles CA. And thats exactly what your product does: it solves a problem. I read the whole thing. Thats probably one of the strongest triggers that we have and that is storytelling. He signs up. Andrew: What did you learn with that? Joe: Yeah. Joseph Sugarman is Chairman of JS&A Group, Inc., BluBlocker Corporation, DelStar Publishing and President of a bio-tech company, Stem Cell Products, LLCall based in Las Vegas, Nevada. Entrepreneur and founder of BluBlocker Sunglasses, Joseph Sugarman, died peacefully surrounded by his family in Las Vegas on March 18, 2022. $100,000 - $1M. His company, JS&A Group introduced dozens of new innovations, including the pocket calculator, the digital watch, cordless telephones, and computers sold through ads to what I think must have been skeptical audiences who were by the end of the ad so convinced to buy it that they pulled out their credit cards and bought. Yeah. Joe: The Bears will solidly beat the other team. This is why you dont see weight loss pills aimed at preventing weight gain from occurring, for example. Ive got family in all these places. Heck, the best copywriters can still be persuaded and harmonized with an advertisement! Do you have any f---ing idea how I recommend creating a flowchart or skeleton of your project before you begin writing. Carmine Mastropierro is a self-growth, marketing, and business coach that helps people transform their income, value, skills, and success. Ex-Mobster Thrills Chabad With Storied Past All the workI created the brand, I created the desire. I said, Next time Im going to create my own brand name. That led, of course, to BluBlocker. Ensure the order of your advertisement and copy has a logical sequence. Your email address will not be published. It was just an eye-catching book cover. It was really amazing. That was his project. Joseph Sugarman has sold millions of dollars worth of products and made many men and women rich. They said, Could you just ship it? Joe: Wow. Its everything you need to forget about your bookkeeping, without actually forgetting about your bookkeeping. Why do they care? Whats that doing here? Legendary Direct Marketer Joe Sugarman Dies At 83 Learn more, American Writers & Artists Institute And Sugarman advocates addressing your customers objections quickly and directly. Theyre studying them. net Andrew: Is that house the house that BluBlockers built? A good friend of mine, Tony Hsieh from Zappos, did $1 billion a year in selling his shoes just through the internet. With each passing day, Jay Sugarman overall profits continue to rise, and he is becoming more popular on the sidelines. While still serving as vice president, his net worth was $2.5 million, but in the years between holding political office his net worth shot up to $8 million, according to Forbes. This means breaking them up into chunks. Andrew: You mean rewriting. So we created this infomercial. Forbes Publishes 34th Annual List Of Global Billionaires Ive got to start my own company. He did. Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. It makes me feel like youre more honest, that youre giving me a balanced view of the product. Sugarman is also a published author with six books to his credit. Burt Sugarman Net Worth | Celebrity Net Worth Now we sell a few thousand, but thats it. Id like to try it. I noticed your first response came in the form of a story. That was a lot of fun. Go sign up and Im looking forward to talking about you in a future Toptal ad there. We lost a couple million dollars on that venture. I found that to be true. But they will only beat the competition by selling a unique concept that appeals to their ideal customer. Do you find yourself using some of the triggers on people in person or with people in person? They all tell a story and have an emotion behind them. He launched his direct mail agency JS&A Group through writing ads by hand and has no shortage of amazing feats in advertising. The customer needs to harmonize with the ad. Theyre very helpful because once you start writing copy and you start picking up some of these psychological triggers, you get motivated to buy. Focus on creating advertisements around emotions and experiences since these drive purchasing decisions to begin with. Joe: Well, for example, curiosity. Where are Joesugarman.net servers located in? Joe Joseph also answers to Joseph H Suger, Joseph Harry Sugerman, Joseph H Sugarman, Jospeh H Sugerman and Joseph Harry Sugerman, and perhaps a couple of other Think about the rhythm of your sentences. They start reading it and theyre curious and they keep reading it and keep reading it. You do have a website, dont you? Joseph Ill spend two or three weeks and make sure everything gets taken care of and go from there. He could have hired a bookkeeper, but the problem with a bookkeeper is youve got one pair of eyes, one person looking at it. The designer's estimated net worth is about $700M. This is why copywriters need to focus on writing copy around experiences, feelings, and thoughts related to what they sell. All right. He didnt want to make any mistakes. Burt Sugarman net worth: Burt Sugarman is an American television producer who has a net worth of $25 million. Burt Sugarman is a true legend in the world of TV entertainment. Perhaps price, or some specific feature. Thanks for sharing your stories. I used to fail nine out of ten times. For like three days I did a three-day seminar. He is best known for building a business called JS&A Group Inc. and making millions of dollars worth of sales simply from his ability to write unique and compelling ads in a catalogue. ", "Carmine has drastically increased my income and growth in the matter of months. We sold them for something like 10 years. He was starting to make money from a lot of different teachers, a lot of different customers. Andrew: I see. Thats how we spread the word. I started the interview with a story and then I look down at the time and I say, Im two minutes into this interview already and all I did was talk. Im going to lose my business. They said, No, we think what youre doing is really great. I cant think of anything right now. We were advertising in just about every magazine you could thinkWall Street Journal, Playboy, you name it. Another thing too that was interesting too, I used to give seminars for several years. Its in my book. You mentioned earlier that you didnt have any experience with television but you decided not only to create your first infomercial but to also star in it. Are you talking about the property out in. While it couldve greatly backfired, Joseph found it entertaining and bought ad space in their magazine. Listen to what students and people I've worked with have said. I created this for the Batman show back 50 years ago. If you are a copywriter, business owner, or just someone Joseph Sugarman What IP addresses does Joesugarman.net resolve to? Andrew: I see. Thats the copywriter, the guy who used to sell those BluBlocker sunglasses on TV. I fly back to Chicago, my hometown. Its called Bench. If they dont read the first sentence, how will they read the second? So, we didnt allow. Its called Toptal.com/Mixergy and the second one is a company that will do your books for you. Not the ion generatorlet me talk about something else. . I ran it for seven years. You tell Toptal what youre looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Joe: Well, what we did was the company came to us and they said, Were doing marginally well, but weve got a great product. And I said, Okay, if youve got a great product and youre doing marginally well, let me just take a look at it. They told me the name of it and how it works and all that kind of stuff. Why should we, when were creating a product and then selling it, if its software, tell people how they came up with this? You never really know what works and what doesnt until you test it. I was very honest about it. The guy is living in a different country. Thats funny, but I never figured it out. Joesugarman.net has servers located in Brea, CA, 92821, United States. If you havent read his book The Adweek Copywriting Handbook, you need to get your hands on it now. Joe: Not as big as Tony Hsieh, but were happy with it. You mightve thought of hot weather and oranges when thinking of the state of Florida. Joe: Okay. Didnt you also buy a newspaper in Hawaii, in Maui? So he goes to Toptal. How legendary copywriter Joe Sugarman gets his creativity How did I discover BluBlockers? They asked me if I would help them liquidate it. . So, we did that. One that uses simple language and opens a curiosity loop. Andrew: Joe, Ive been doing these ads for a company called Toptal for a long time? President Joe Biden didn't hold back at the White House Correspondents' Association's annual dinner on Saturday, roasting You knew what people felt about how tough it was to put this thermostat in their house. Andrew: I found in software that talking to customers is really important, to understand what they need, to understand how to create it, to understand if theyre following along with the flow of the software, to understand if the ads theyre writing and the landing pages all communicate things that matter to your customer. Forget the wedding, this is going to be an amazing experience with an amazing wedding on top of it., I looked at the house and I immediately zeroed in on the bookcase and I said, Hey, thats Joe Sugarmans book. We established everything. I guess BluBlocker would have to stand up pretty tall. Do you have a process for remembering what you read, for organizing it? For example, Joseph Sugarman once wrote an ad for a smoke alarm speaking about how it was the nose of your house that smelled out trouble before it happened. Every word you use matters. You had to buy the pair in order to know. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. Ill get them made. Nobody needs a story for two minutes. Joseph Sugarman is a legendary copywriter and bestselling author. We were selling BluBlockers, and I get this letter from this lady in Maui and it says, Dear Mr. Sugarman, I just want you to know that I was looking so forward to getting your sunglasses, but what happened is the UPS guy delivered them to my front porch and my dog chewed them up. Andrew: Yeah. It ran for 10 years. Steven Sugarman BANC stock SEC Form 4 insiders trading Every word you use in an advertisement paints a picture in the mind of consumers. Joseph Sugarman is one of the most epic copywriters thats ever lived. I said, Whats the story with these?, He says, Dont think youre going to sell them because theyre made for astronauts and theyre like $300 a pair. Do you have any f---ing idea how big that would be?" We sold out the first day. So I did an infomercial. An SEO savvy content strategist and copywriter with a pretty darn creative noggin on my shoulders. I bought the newspaper. To get you to read the next one. The article also cited the $1,500 laser-operated mousetrap that nobody bought. I can't express how much to say thanks to him especially in crafting my own business. We were in Walgreens for almost 20 years selling at retail. If you suspect somebody as being not right, dont deal with them. I dont remember it either. With the important messages first. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. But it was that one success that I would write the ad for that would just explode my sales. We took the garbage that she sent. Look how BMW uses this strategy in an advertisement for its i8 model: Everything from the image to the headlines and copy makes it seem like a futuristic vehicle. Its amazing when you stop to think about it, but we essentially smash atoms around in a billion different ways to bring ideas to life, and we do it so casually and so easily, every hour of every day. We were the first ones to introduce many of these innovations in electronics. The second should keep em reading too. I was once asked to spend an hour talking about storytelling. Andrew: To teach the people at Google how to write more effective ads, even people who have incredible stats but they want you to do it for them and teach them? Steven Sugarman Net Worth Andrew: Yeah. WebBurt Sugarman's net worth is $25 million. Joe: Thank you. This is normally done by elaborating on the benefits of the product rather than its features.
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