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Rutgers Unveils Online Certificate Programs

Rutgers Online Certificates ProgramKick off the New Year by getting up to speed on some crucial areas of internet expertise with Rutgers' online faculty!

Covering Web Analytics (Jan 9th), Social Media Marketing (Feb 6th) and Search Engine Optimization (Feb 13th), all of the courses include videos, faculty evaluated exercises, section quizzes, a final project and an exam. Moreover they're all self paced so you can complete the 30-40 hr prgram in anywhere from 1-10 weeks at your own convenience! Read the full story for more info or contact Rutgers by calling (010) 5877 1706 / 5877 1707 or mailing emba_bj@rutgersinasia.com!


- WEB ANALYTICS - January 9, 2012

Curriculum

The Rutgers Web Analytics certificate program features an innovative online learning environment, supported by a highly qualified team of Rutgers faculty mentors.

Topics covered include:

  • Introduction to Web Analytics
  • KPIs
  • Segmentation: Techniques and Google Analytics
  • Generating engaging and actionable Web Analytics Reports
  • Generating Valuable Data
  • Website surveys
  • A/B Testing

- SOCIAL MEDIA MARKETING: February 6, 2012

Curriculum

The Rutgers Social Media Marketing certificate program features an innovative online learning environment, supported by a highly qualified team of Rutgers faculty mentors.

Topics covered include:
  • Intro to Social Media Marketing Strategy
  • Video & YouTube
  • Blogging for Business
  • Social Media Applications
  • Microblogging
  • Images & Social Media Marketing
  • Social News Networks
  • Viral Marketing
  • Online Reputation Management
  • Measuring Social Media ROI

- SEARCH ENGINE OPTIMIZATION (SEO): February 13, 2012

Curriculum

The Rutgers online Search Engine Optimization certificate program features an innovative online learning environment, supported by a highly qualified team of Rutgers faculty mentors.

Topics covered include:
  • Techniques to build a website from scratch with current best SEO practices in mind
  • Modifying an existing website with the goal of increasing search engine placement for a variety of keywords
  • Researching keywords and building a comprehensive list for your website
  • Writing effective, search engine-friendly copy for your web pages, title tags, and meta tags
  • Drafting the architecture of a well thought-out site structure and taxonomy
  • Evaluating the value of an inbound link and generating and maintaining a comprehensive inbound link-building program
  • Optimizing websites for local search results

Posted on Friday, December 09 @ 03:28:21 CST by fancity75
 
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